Noise leads smartwatch market in India, co-founder says " humbled and ecstatic"

India’s smartwatch market continues its dream run. The market grew 173% YoY in Q1 2022 (January-March), according to the latest research from Counterpoint’s IoT Service. The growth is attributed to growing consumer interest, multiple launches during the quarter and the availability of various discount offers and promotions. Indian brand Noise led the market with a 23% market share. The company's shipments doubled YoY during the first quarter of 2022 due to the good performance of its newly introduced devices. The Colorfit Pulse became the best-selling model for the brand.

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