“India is very important for Sony in the global scheme of things”, Sunil Nayyar, managing director, Sony India

Sony entered India in the year 1994, as a wholly-owned subsidiary of Sony Corporation in Japan. Over the years, Sony India has positioned itself as a premium brand across product categories such as digital imaging, personal audio, home entertainment and more. The category, where Sony can be termed as a leader in both mind and market share (latter as per the company), is premium TVs. Another segment where the company’s products can be widely regarded as a benchmark in quality globally is the audio range.

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