Apple's making less money on iPhone 14 than ever, here’s why

It has been a month since Apple unveiled new iPhones – the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max. The two Pro iPhone models bring some substantial changes compared to their predecessors, while the non-Pro models are incremental upgrades. The prices of the new models (except the iPhone 14 Plus) have remained the same as last year’s iPhone 13 models, and it may not prove to be a beneficial monetary move for Apple.

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