WhatsApp to take center stage as primary marketing channel: Haptik report

As brands map out their marketing plans and customer engagement strategies for the new year, Jio Haptik Technologies Limited, one of the the largest WhatsApp chatbot solution providers, has compiled an in-depth report titled ‘The State of WhatsApp Marketing 2023’. The report talks to marketers about WhatsApp as a growth channel, trends that will shape marketing in the new year, best practices for WhatsApp business messaging, and more.

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