Here's how 'digital Indians’ are consuming news online

Kantar said it conducted research discussions across 16 cities, interviewed more than 4,600 Indians in 43 urban cities across 14 states from November 2022 until March 2023 and covered 8 Indian languages (Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi, Tamil and Telugu). Indians use 5.05 online platforms on average to get news content.

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