Meesho revamps brand identity, gets 'Jamuni' and 'Aam' colours: Here's what it means as per the company

Softbank-backed e-commerce player Meesho has got a new brand identity. The company's new logo features hues of 'Jamuni' and 'Aam'. This the company says encapsulates the vibrancy and grandeur of India's diversity. The change in brand identity comes as Meesho looks to enhance its positioning as an "inclusive" and "egalitarian" platform for mass adoption.

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