Google brings AI-powered search to India: What it is and how it works

Google is expanding its generative AI search experience to India and Japan, making them the first countries outside the US to receive the new search feature. The AI-powered search, called Search Generative Experience (SGE), aims to make it easier to find information by providing an overview with links to dig deeper. It also includes India-focused features such as the ability to switch between English and Hindi and listen to responses using Text-To-Speech. Google assures that it will continue to drive traffic to websites and maintain transparency with ads.

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